About us
Who We Are
Glossier is a beauty company that lives in reality. We create physical products inspired by real life, drawing directly from the feedback, desires, and daily routines of our community. Beauty, to us, is not about hiding your flaws or adhering to rigid, intimidating standards of perfection; it is about celebrating the individual, having fun, and feeling good in your own skin.
Founded on the belief that beauty should be a collaborative process, Glossier bridges the gap between culture and commerce, digital community and physical product. We started as a digital-first platform where women shared what products they actually wanted to use, and we have grown into a global beauty ecosystem without ever losing sight of that foundational conversation.
Our Philosophy
- Skin First, Makeup Second: We believe that healthy, hydrated, glowing skin is the ultimate foundation. Makeup should be an effortless enhancement, not a heavy mask designed to conceal who you are.
- Beauty as a Choice: Beauty belongs to everyone. It is a tool for self-expression and personal joy, never an obligation or a source of anxiety.
- Co-Created with Community: Our products are designed with our community, not just for them. Every launch is informed by millions of conversations, reviews, and real-world needs gathered across our digital channels.
- Effortless and Accessible: We champion a minimalist, low-maintenance approach to beauty. Our formulas are designed to be intuitive, easy to apply on the go, and universally flattering across a diverse spectrum of skin tones and types.
The Journey So Far
Glossier was born out of Into the Gloss, a digital beauty publication and community founded by Emily Weiss in 2010. Through interviewing hundreds of incredible women—from industry icons to everyday beauty enthusiasts—about their personal routines and holy-grail products, a glaring disconnect became clear: the traditional beauty industry was talking at its consumers, not with them.
In 2014, we launched Glossier with a tightly curated initial lineup of four foundational products designed to fit seamlessly into real lives. Since then, we have expanded our reach globally, opening iconic experiential retail flagships, launching cult-favorite skincare and makeup essentials like Balm Dotcom, Boy Brow, and You-series fragrances, and building a passionate, engaged community of millions worldwide.
What We Make
Our product ecosystem is thoughtfully categorized to support a modern, streamlined routine:
- Skincare: High-performance, gentle formulas powered by hard-working ingredients designed to nourish, balance, and prep the skin. (e.g., Milky Jelly Cleanser, Futuredew)
- Makeup: Foolproof, lightweight cosmetics that emphasize natural features and blend seamlessly with your fingers. (e.g., Boy Brow, Cloud Paint, Stretch Concealer)
- Body Care: Elevating everyday hygiene into a luxurious, sensorial self-care ritual. (e.g., Body Hero wash and cream)
- Fragrance: Skin-enhancer scents designed to adapt to your unique chemistry and smell like you, only better. (e.g., Glossier You)
Looking Forward
As we continue to grow, our core mission remains unchanged: to give everyone a voice through beauty. We are constantly innovating, listening, and exploring new ways to connect with our community. Whether you are discovering us for the first time or have been here since day one, Glossier is a space where your voice matters, your individuality is celebrated, and beauty is always on your own terms.